Bell Mar

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About The Project

A family-owned, independent developer turned to our team for assistance evaluating the viability of two new restaurant concepts and managing the process of adding them to Bell Mar's mixed-use shopping center. See how we helped bring both restaurants to life, survive the recession, and continue thriving today.

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  • Kitchen and Space Design
  • Equipment and FFE purchasing
  • Staff Hiring and Training
  • Operating Guideline and Employee Manuals
  • Payroll Systems and Pay Structures
  • Sales and Marketing Strategies
  • Project Management
  • Financials and Budgeting Projects/Pro Forma

Quick Facts


Surprise, Arizona

Project Type


Site Size

72,500 square foot

Land Uses

Mixed retail, office, bar, restaurant

Special Features

Distinguishable sense of place, stylish design, bold colors, unique mast and sails

Project Address

11340 W. Bell Road, Suite 114
Surprise, AZ 85374


Esterra Development